Even the words ‘Instagram Insights’ might scare you off – but they really shouldn’t! Having a look at your insights can show you which posts perform better than others, potentially showing a trend that could help you work out what to post in future.
There are also stats such as what time your followers are most active, which can help you know when you should be posting your content for your followers to see it. Your insights also tell you details about your followers that can help you ensure you’re targeting the right demographic, so it’s worth taking a look every now and then rather than just overlooking the button as something complicated or too technical.
This post doesn’t go into too much detail – so send us a message if you’d be interested in learning more via our consultation service! Or – you can hire a social media manager to do it all for you!