Social Media Engagement is the measure of public shares, likes and comments on posts. In this, we are mostly referring to Instagram….
Even the words ‘Instagram Insights’ might scare you off - but they really shouldn’t! Having a look at your insights can show you which posts perform better than others, potentially showing a trend that could help you work out what to post in future.
This one is pretty simple really, yet is often overlooked - especially when using scheduling tools or external services for your content. If you want people to engage with your posts - likes, comments, shares, saves… Then you’ve got to be giving all of these things out!
Obviously, what you post completely depends on your business and brand. We have clients who post all of the below or some that only post one or two. If you're struggling for content ideas, here are the categories we tell clients their posts should fall in to…
We always tell our clients to post as much as possible - daily if they can. Instagram favours accounts who use the platform more, so the more you post, the more likely your posts are to show up on the home feed.