SOCIAL MEDIA TIPS: HOW OFTEN SHOULD YOU POST ON INSTAGRAM?
We always tell our clients to post as much as possible – daily if they can. Instagram favours accounts who use the platform more, so the more you post, the more likely your posts are to show up on the home feed. There are rules to this though – you need to make sure that your posts aren’t coming across as ‘spam’ as this will make people want to unfollow you! Only post content that is interesting and relevant, as engagement is just as important. So if you can only post 3 times a week that’s fine, just make sure those posts are ones your audience will really engage with!
Another important thing is to ensure your posting is regular. Try and post on a schedule – twice daily, daily, 3 x a week, once a week… Don’t post 4 times in one day and then not post for another week. If you get some good content, don’t get overexcited and post it all at once, pace yourselves and make it fit into a schedule! Apps like Hootsuite are great for scheduling your content in advance so you don’t have to worry about it each day. Just set aside some time once a week to sort out your content for the following week.